SMBs have taken it on the chin during this crisis.
Nicole Jass, senior vice president of small business and fraud products at FIS joins us to discuss how small business needs have changed and how FIS has responded with product and an evolving product roadmap. The payments and financial technology firm has rolled out upgrades and new products for customers in the past couple of months and Nicole checks in to describe how they’re being used.
From adtech to fintech
I see more overlap between adtech and fintech. I came into FIS to run and drive data products. The thesis was that I had been helping marketers understand data and build data where there wasn’t any before to understand media effectiveness. I came in and looked at transaction data to see how it could help our clients better understand their customers and how they spend. We quickly connected that to fraud to understand what good and bad transactions look like. The need in today’s world to best leverage data and plug it in across product lifecycles is very important both in adtech and fintech.
This content is available exclusively to Tearsheet Outlier members.
Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — $59/mo Already an Outlier member? Sign in to your account