FIS’ Nicole Jass on helping SMBs with new products and features during this crisis
- Small businesses have taken the pandemic on the chin.
- FIS has been tweaking its products and roadmap in an effort to better serve them.
SMBs have taken it on the chin during this crisis.
Nicole Jass, senior vice president of small business and fraud products at FIS joins us to discuss how small business needs have changed and how FIS has responded with product and an evolving product roadmap. The payments and financial technology firm has rolled out upgrades and new products for customers in the past couple of months and Nicole checks in to describe how they’re being used.
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The following excerpts were edited for clarity.
From adtech to fintech
I see more overlap between adtech and fintech. I came into FIS to run and drive data products. The thesis was that I had been helping marketers understand data and build data where there wasn’t any before to understand media effectiveness. I came in and looked at transaction data to see how it could help our clients better understand their customers and how they spend. We quickly connected that to fraud to understand what good and bad transactions look like. The need in today’s world to best leverage data and plug it in across product lifecycles is very important both in adtech and fintech.
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