Case study: How Intuit’s newest upgrade of Mint helps consumers save on bills and subscriptions
- In our latest case study, we spoke with Intuit Mint and ApexEdge about how they enable better money decisions and financial wellness.
- Listen in or read through our conversation with Varun Krishna and Steven McKean about building and launching a partnership that takes PFM further.
Intuit and ApexEdge have distinct offerings, united by a shared mission: financial literacy. Both firms create offerings intended to help consumers better understand and manage their finances, as a gateway to a better, healthier life.
Mint, Intuit’s free personal finance manager, enables its 30 million users to get a holistic view of their finances. By connecting all their accounts in one place, Mint helps users navigate their financial lives by setting goals and receiving daily insights about their spending and saving habits.
With a great deal of data on consumers’ daily financial behaviors, Mint discovered a problematic pattern: people are spending a lot of money on subscriptions and bills month to month.
So to go a step further, Intuit Mint partnered with ApexEdge’s Billshark, now offering Mint users the ability to see what they’re spending on bills and subscriptions — and negotiate their rates, or cancel subscriptions hassle-free.
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The following excerpts were edited for clarity.
Since launching the partnership, Billshark’s capabilities and Mint’s insights were alchemized towards helping customers save money. In the few months since launching the partnership, Billshark has negotiated better bill rates and put $1,500,000 back in its customers’ pockets.
To understand the nature and potential of Mint and Billshark’s collaboration, we spoke with Steven McKean, co-founder and CEO at ApexEdge, and Varun Krishna, SVP and head of consumer finance at Intuit Mint.
Download the case study to learn about Intuit’s problem, ApexEdge’s solution, and their path to a successful partnership.