Behind the Marqeta partnership with Deserve’s Kalpesh Kapadia
- Deserve is a pureplay credit card as a service firm.
- With a recent partnership with Marqeta, CEO Kalpesh Kapadia joins the Tearsheet Podcast to discuss growth opportunities.

It’s been awhile since we caught up with Deserve, the credit card as a service pure play. Over the past year, the company has grown, and last month, the firm signed a partnership with modern issuer, Marqeta. Read/listen to our interview with Marqeta’s chief product officer about its move into credit via a partnership with Deserve.
Deserve CEO Kalpesh Kapadia joins me on the podcast to talk about where Deserve has come from and where it’s headed. We discuss how the tie up with Marqeta can unlock new use cases for credit cards that we wouldn’t have thought possible in the past. Kalpesh also describes how his personal experience as a new student in the U.S. informed founding and launching his fintech firm.
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The following excerpts were edited for clarity.
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