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Behind the launch of the Dayforce Wallet: Ceridian’s Seth Ross

  • As a payroll provider, Ceridian moves $300 billion in wages yearly.
  • Seth Ross, who runs the firm's embedded finance group, joins the podcast to talk about Ceridian's move into banking and early wage access.
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Behind the launch of the Dayforce Wallet: Ceridian’s Seth Ross

On the podcast and on our site, we’ve explored the world of employment data that’s opening up — it’s opening up to allow new forms of lending and financial services that use employment data as a major input. So, imagine a lender wanting to loan money to an Uber driver who doesn’t have a traditional income source. 

But what if the payroll firm didn’t supply just data to third parties? What if the payroll provider got into fintech itself? That’s exactly what Ceridian is doing with its Dayforce Wallet. The company processes $300 billion yearly in paychecks and it’s helping its clients and their employees tap into their salaries earlier and more frequently than the traditional pay cycle. 

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Seth Ross is the new GM of Dayforce Wallet and Consumer Services at Ceridian. I first met Seth when he was at Green Dot, heading up the firm’s banking as a service platform. He joins me on the podcast to talk about Ceridian’s move into financial services and more broadly, to chat about the potential of embedded financial services.

Seth Ross is my guest today on the Tearsheet Podcast.


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