Behind the launch of Citizens Pay with Eric Schuppenhauer
- Citizens Pay is the bank's growing offering in the buy now, pay later space.
- It's indicative of a broader move by the bank to embed lending in consumer and merchant experiences.
With the excitement around buy now, pay later, Citizens Bank stands out among a small number of banks with an offering in the space. The firm has been providing point of sale financing since 2016 and has issued over $6 billion to more than 5 million accounts. Citizens Pay is expanding in the U.S. through more partnerships with merchants in new verticals like health and fitness retailers and home contractors.
I’m joined on the podcast today by Eric Schuppenhauer, Citizen’s president of consumer lending and national banking. He shares some more insight on Citizens Pay and how the bank is positioned in the space. We discuss trends in the industry and what’s propelling consumers and businesses to adopt this form of payment. Lastly, Eric delves into his expansion strategy for the firm and the bank’s plans to further embed its services into its partners’ businesses in the future.
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The following excerpts were edited for clarity.
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