Afterpay’s Laura Nadler on the new loyalty program and expansion plans in the U.S.
- Afterpay is one of the fastest growing buy now, pay later firms in the world.
- The US CFO joins us to talk about levers for that growth and the fintech's priorities for 2020 and beyond.
Afterpay is one of the fastest growing buy now, pay later firms in the world. Based out of Australia, the fintech has recently expanded into the US and is planning to expand to Canada soon, as well.
Afterpay US CFO Laura Nadler joins us on the podcast to discuss Afterpay’s model and how positioning itself as a partner to retailers has helped it chart a path for growth. Nadler has spent most of her career at traditional financial firms like Visa and we talk about the tailwinds in the business and how COVID is impacting customers and merchants alike.
We also discuss Afterpay’s launch of a new loyalty program.
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The following excerpts were edited for clarity.
Moving from Visa to a fintech startup
I joined Afterpay in January. knew I was going to be in for a big change, but I don’t think I anticipated the magnitude of everything that would happen over the past six months. Obviously, it’s magnified because of the pandemic.
One of the things I thought about a lot when I kicked the tires and tried to get a reality check of what it would be like to go from big companies to a younger, faster-growing company — I realized that the times I loved working at big companies were the times when they were undergoing a lot of change. When they weren’t acting like big companies.
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