Day in the Life, Member Exclusive

‘There is not one day that is predictable when you’re in start-up mode’: A Day in the Life of Toni Harrison, CMO of Fair

  • Toni Harrison is the CMO at Fair, a new challenger bank for immigrants.
  • The following is a typical day in her life making lists, swimming and jamming to Prince.
close

Email a Friend

‘There is not one day that is predictable when you’re in start-up mode’: A Day in the Life of Toni Harrison, CMO of Fair

Toni Harrison is the Chief Marketing Officer at Fair, a challenger bank for immigrants that’s gearing to launch later this month. Harrison began her career in PR, before transitioning to journalism with a career launch at CBS News, where she worked on the 5 am morning broadcast. In the early 2010s, Harrison went back to PR and founded her own agency in Houston, Texas. Fair became one of her clients last August, and in March 2021, Fair asked her to sign on with them full-time. 

As Fair gears for launch, Harrison is in the thick of it. Working for a company whose brand image needs to be built from scratch, Harrison says a lot of her work is developing, refining and redoing things over and over until the team gets it right. 

“Everything we’re doing right now is being done for the first time, including any social media posts so it’s exciting. It’s also, from a creative standpoint, somewhat unpredictable,” says Harrison. “There is not one day that is predictable when you’re in start-up mode.”

Harrison’s past life as a journalist has prepared her for a life of early mornings. Normally, she is awake no later than 5 am. That early in the morning there are fewer disruptions and distractions — no emails or calls and nobody to attend to. On busy mornings when she might be on the move, Harrison might rely on a collagen protein coffee with an energy bar. Other days, she’s more likely to whip up an old favorite — a scramble of some sort, usually of eggs, veggies and protein like turkey, all topped with some cheese. And while some people might pair their first meal of the day with a moment of quiet, Harrison dives right into work. She reads headlines between bites and she scans for any kind of news that could affect the industry. 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “‘There is not one day that is predictable when you’re in start-up mode’: A Day in the Life of Toni Harrison, CMO of Fair”

Finance Everywhere, Member Exclusive

Embedded Briefing: What’s driving the embedded finance boom?

  • Bain & Company estimates that the embedded finance industry will swell up to $7 trillion in transactions by 2026, up from $2.6 trillion in 2021.
  • Payments, lending, and banking were found to be the key drivers of the embedded finance boom. In the future, embedded insurance, tax, and accounting are poised for significant growth.
Subboh Jaffery | October 04, 2022
Green Finance, Member Exclusive

Green Finance Briefing: An intro to environmental sustainability in banking

  • For banks and financial institutions, sustainability initiatives present opportunities as well as risks, according to a new report on the current landscape of environmental sustainability in banking.
  • Sustainability is a business conversation - climate change is bound to create a shift in resources, bringing with it a reallocation of capital away from the status quo.
Iulia Ciutina | September 30, 2022
Blockchain and Crypto, Member Exclusive

Bankchain Briefing: How crypto firm Blockdaemon is bucking the “crypto bro” trend

  • This week, we explore the current state of gender equality in the crypto industry, and what firms in the space can do to counter the long-standing “crypto bro” trend and make way for a more egalitarian future.
  • We also discuss the current state of crypto regulation in the US, and look at how the lack of regulatory clarity is impacting the growth of the industry.
Ismail Umar | September 29, 2022
Member Exclusive, Online Lenders

Lending Briefing: Debit cards are taking over

  • This year, debit cards have emerged as the preferred payment method for the majority of US consumers, dethroning credit cards.
  • Younger generations are behind this switch – even though they're also getting credit cards, Millennials and Gen Zers prefer to pay with debit.
Iulia Ciutina | September 28, 2022
Member Exclusive

Why are regulators cracking down on bank-fintech partnerships?

  • A higher level of regulatory scrutiny is on the way for fintechs and the bank partners on which they rely.
  • Increased regulatory scrutiny could result in a safer and more resilient market to the benefit of consumers, says Brian Graham, partner at Klaros Group.
Lindi Miti | September 27, 2022
More Articles