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The strange connection between horoscopes and financial advice

  • A person’s horoscope may not determine their future wealth, but a propensity to read their horoscopes might.
  • A survey by N26 found that quite a few US adults count on their horoscopes for financial guidance here and there.
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The strange connection between horoscopes and financial advice

With the world of finance meshing into the world of personalization, the road to financial decision making is starting to be paved with surprisingly colorful bricks. 

As it turns out, a significant portion of US adults say horoscopes come into play with their financial decision making. 

A survey conducted by challenger bank N26 in collaboration with astrology duo and self-proclaimed ‘Astrotwins’ Ophira and Tali Edut found that consumers’ attitudes and actions surrounding their finances can differ significantly depending on whether or not they’re horoscope readers.

 


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