Research: Changing consumer preferences are driving evolving SMB payment offerings
- SMBs have a challenge to stay on top of new ecommerce and payment trends.
- The good news is that consumers are open to transacting with SMBs if their needs are met.
Small businesses have it tough. As the biggest companies in the world get bigger, they continue to raise the bar for customer expectations. But without the technology and human resources of larger firms, SMBs need to continuously keep up with advances in ecommerce and payments — their customers demand it.
And to some extent, SMBs are doing a good job with it. They’re learning the tricks of the trade, like digital wallets, online reviews, and other third-party payment services.
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