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‘People are losing their enthusiasm’: The evolving consumer sentiment around Apple Card

  • Apple Card's social media sentiment has been negative from the beginning.
  • That changed in the period leading up to its launch.
‘People are losing their enthusiasm’: The evolving consumer sentiment around Apple Card

Like most Apple products, Apple’s Card saw fanfare build in the face of its public launch in August. Analysts are still debating how big Card has to be to become material to one of the largest companies in the world. It’s worth looking at what’s happening in the lull between the first cards shipping and the next quarterly earnings report where hopefully Apple will shine some light on Card’s performance.

Since Apple Card was announced on March 25, there have been 368,000 mentions in social media, generating 2.1 million engagements, according to social media analytics firm, Talkwalker. Pretty impressive, but looking at how those mentions and engagements are trending tells a more complete story.


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