Member Exclusive

Outlier Briefing: Frontify’s MJ Mueller on what it takes to create the most valuable financial brands

  • Building a financial brand isn't easy and it takes commitment.
  • Frontify CMO MJ Mueller joins the Outlier Briefing to talk about the consistency needed to grow a valuable financial brand.
Zachary Miller | March 02, 2021
close

Email a Friend

Outlier Briefing: Frontify’s MJ Mueller on what it takes to create the most valuable financial brands

 

subscription wall for TS Pro

0 comments on “Outlier Briefing: Frontify’s MJ Mueller on what it takes to create the most valuable financial brands”

Member Exclusive, The Quarterly Review

The Quarterly Review: How Zelle’s GM Denise Leonhard scaled beyond $1 trillion through customer growth and 2,300+ financial institution partnerships

  • Denise Leonhard, GM of Zelle, is back to report that her aim to help Zelle go beyond the $1 trillion mark in transaction volume has been achieved.
  • Leonhard breaks down how systematically improving security and reliability as well as focusing on high-value use cases has allowed the firm to become more of a mainstay in consumers and SMBs financial lives.
Rabab Ahsan | July 15, 2025
10-Q, Member Exclusive

From payment processor to commerce platform: PayPal’s new card launch tells a bigger story

  • PayPal is rolling out a new physical card that brings its PayPal Credit offering into brick-and-mortar stores.
  • We take a closer look at how its launch signals PayPal’s broader shift from a payment processor to a commerce platform.
Sara Khairi | July 14, 2025
Banking as a service, Embedded Finance, Member Exclusive

A closer look at Citi’s strategy for growing its TTS business in the 2025 BaaS landscape

  • Citi continues to build infrastructure through API-driven solutions and deeply integrated partnerships — a strategy that has proven to be a reliable growth engine and a core pillar of the bank’s long-term vision.
  • We look at how its Treasury and Trade Solutions (TTS) division is playing a central role in expanding the bank’s footprint in Banking-as-a-Service (BaaS).
Sara Khairi | July 10, 2025
Artificial Intelligence, Banking, Member Exclusive

How Bank of America cracked the code on AI adoption by making Erica indispensable to both customers and employees

  • Bank of America transformed its customer chatbot Erica into an employee productivity powerhouse, achieving 50% IT service desk automation by strategically targeting common pain points and building adoption incrementally over five years.
  • Learn the adoption secrets behind getting 90% of employees to embrace AI tools, including how Bank of America overcame the adoption hump and integrated generative AI with 25 proof-of-concept projects now entering production.
Rabab Ahsan | July 08, 2025
Embedded Finance, Member Exclusive

KeyBank deepens its collaboration with Qolo, modeling how banks can build deeper fintech partnerships

  • The KeyBank-Qolo alliance reflects an evolution in how banks and fintechs can co-create value through deeper integration.
  • We break down their partnership mechanics and what makes it effective.
Sara Khairi | July 03, 2025
More Articles