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Incumbents take the pedal off ad spending to compete with fintechs

  • Banks and insurance companies are redistributing their ad spend budget to technology and innovation to compete with challengers.
  • Insurance companies will account for 45.6% of the industry’s ad spend.
Shehzil Zahid | September 09, 2021
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Incumbents take the pedal off ad spending to compete with fintechs

 

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