Embedded Finance, Member Exclusive

Embedded Briefing: Understanding the difference between BaaS and embedded finance

  • BaaS and embedded finance are two new emerging markets in the world of finance, but many professionals are still confused about the differences between the two.
  • Meanwhile, we look at consumers' use of embedded finance products and the growing VC interest in this sector.
close

Email a Friend

Embedded Briefing: Understanding the difference between BaaS and embedded finance

The difference between BaaS and embedded finance

Over the past year, BaaS and embedded finance have become buzzwords in the world of finance. The words are thrown around, often interchangeably, with professionals, let alone consumers, generating confusion around the difference between them. 

This confusion isn’t just theoretical, it is actively affecting business outcomes for fintechs across the board. A recent Aite-Novarica study found that fintechs are losing about $11m per year in product delays due to BaaS providers. Furthermore, 40% of fintechs saw their services take a hit, while 33% lost customers and 20% faced regulatory intervention due to BaaS. 

The difference between BaaS and embedded finance

Over the past year, BaaS and embedded finance have become buzzwords in the world of finance. The words are thrown around, often interchangeably, with professionals, let alone consumers, generating confusion around the difference between them. 

This confusion isn’t just theoretical, it is actively affecting business outcomes for fintechs across the board. A recent Aite-Novarica study found that fintechs are losing about $11m per year in product delays due to BaaS providers. Furthermore, 40% of fintechs saw their services take a hit, while 33% lost customers and 20% faced regulatory intervention due to BaaS. 

So, let’s get the definitions straight first. 

 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “Embedded Briefing: Understanding the difference between BaaS and embedded finance”

Data Snacks, Member Exclusive

Data Snack: The dawn of bank branch 2.0?

  • The ‘death of the branch’ saga was all the rage back in 2020.
  • But now, with back-to-routine vibes emerging, it’s time to re-evaluate the role of a bank branch.
Rivka Abramson | December 05, 2022
Data Snacks, Member Exclusive

Data Snack: Millennial retail traders rise during the bear market

  • Millennials opened 46% of all new retail trading accounts in the first half of 2022, according to DriveWealth’s Global Investor Report.
  • The ability to invest with small dollar amounts was the most frequently cited motivator to start investing.
Lindi Miti | December 01, 2022
Green Finance, Member Exclusive

Green Finance Briefing: The stroll to zero – finance has a long way to go

  • At COP27, there were no commitments to phase down or reduce fossil fuel use in the final overarching deal, and there was no breakthrough in the rules of finance either.
  • GFANZ faces a serious question: what is the purpose of a net-zero alliance when members are allowed to continue investing in fossil fuel expansion?
Iulia Ciutina | November 30, 2022
Embedded Finance, Member Exclusive

Embedded Briefing: SMB servicing presents strong potential for embedded finance

  • Across the US, UK, and Europe, the SMB embedded finance market presents a $110 billion opportunity.
  • SMBs are demanding easier access to capital, simplified financial management, and card issuing capabilities.
Subboh Jaffery | November 29, 2022
Blockchain and Crypto, Member Exclusive

Bankchain Briefing: FTX — implications, impact, and the way forward

  • In the aftermath of FTX, the crypto world seems to be in disarray.
  • Where do we go from here?
Ismail Umar | November 28, 2022
More Articles