Deep Dive, Member Exclusive

Deep Dive: Intuit

  • With newly added features like QuickBooks Cash and its acquisition of CreditKarma, Intuit is broadening its push into financial services.
  • Here’s a deep dive into Intuit’s products, business, and company.
close

Email a Friend

Deep Dive: Intuit

Profile

Intuit is a software firm that offers small businesses support with financial management, accounting and tax preparation. It’s well-known for its accounting platform, QuickBooks.

Intuit is headquartered in Mountain View, California and its current CEO is Sasan Goodarzi.

Intuit was founded by Scott Cook and Tom Proulx in Palo Alto, California in 1983. Cook got the idea while working at Procter & Gamble, realizing that computers would soon replace paper-pencil-based accounting.

Today the company has 10,600 employees, 12 offices in the U.S. and Canada, and 18 offices globally.

SPONSORED

 

Intuit’s customer demographic includes small and medium businesses, accountants, and individuals.

Globally, the company has about 50 million customers. 

In February 2020, the company acquired Credit Karma, a consumer technology platform that calculates credit scores and provides credit reports. CreditKarma has 110 million members in the U.S., Canada and the UK. 

In November 2009, Intuit acquired Mint, a popular personal finance app. The app has 25 million users. 

 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “Deep Dive: Intuit”

Member Exclusive

‘With Square Banking, we’ve reimagined the financial system for small business owners’: Square launches Square Banking

  • Square received an industrial bank charter.
  • Now the financial technology firm has released a suite of saving, payments, money movement, and financing products.
Zachary Miller | July 21, 2021
Member Exclusive

Industry expects open banking will have the greatest impact in retail banking

  • Survey respondents believe open banking will have the greatest impact on retail banking.
  • The study surveyed 785 professionals at global financial institutions and banks.
Shehzil Zahid | July 20, 2021
Member Exclusive

Gemini plans to offset Bitcoin carbon emissions with the launch of Gemini Green

  • Gemini has purchased carbon credits worth $4 million to prevent over 340,000 metric tons of carbon from entering the atmosphere.
  • The initiative will offset Gemini’s share of non-renewable Bitcoin energy consumption since the beginning of this year.
Ismail Umar | July 14, 2021
Member Exclusive

Young consumers are feeling anxious about their finances. Could digital banking be a stress reliever?

  • An ethnographic study by Finastra looked into consumers' emotional mindset when it comes to their finances.
  • Anxiety seems to be pretty high among younger consumers. In their case, digital banking solutions could help ease the stress.
Rivka Abramson | July 08, 2021
Data Snacks, Member Exclusive

On the road, OppFi attempts to differentiate itself from the lending models of Affirm, Katapult, and Upstart

  • Consumer lending apps may blend together but when you look at them, there are marked differences.
  • Affirm, Katapult, OppFi, and Upstart weren't all created equal.
Zachary Miller | July 06, 2021
More Articles