Deep Dive, Member Exclusive

Deep Dive: Intuit

  • With newly added features like QuickBooks Cash and its acquisition of CreditKarma, Intuit is broadening its push into financial services.
  • Here’s a deep dive into Intuit’s products, business, and company.
Rivka Abramson | March 22, 2021
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Deep Dive: Intuit

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Intuit is a software firm that offers small businesses support with financial management, accounting and tax preparation. It’s well-known for its accounting platform, QuickBooks.

Intuit is headquartered in Mountain View, California and its current CEO is Sasan Goodarzi.

Intuit was founded by Scott Cook and Tom Proulx in Palo Alto, California in 1983. Cook got the idea while working at Procter & Gamble, realizing that computers would soon replace paper-pencil-based accounting.

Today the company has 10,600 employees, 12 offices in the U.S. and Canada, and 18 offices globally.

Intuit’s customer demographic includes small and medium businesses, accountants, and individuals.

Globally, the company has about 50 million customers. 

In February 2020, the company acquired Credit Karma, a consumer technology platform that calculates credit scores and provides credit reports. CreditKarma has 110 million members in the U.S., Canada and the UK. 

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