Data Snacks, Member Exclusive

Data Snack: In today’s bear market, younger generations are the leading investors

  • Millennials have emerged as the most prominent digital investors across the world, with a taste for fractional trading.
  • As inflation continues to rise, investors have started to prefer fixed-income bonds to even the strongest equity investments.
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Data Snack: In today’s bear market, younger generations are the leading investors

2022 has been a turbulent year for equity markets globally. Tickers show a bear market as leading stocks plunge and the threat of a recession looms. Thus far, the S&P has dropped 21% overall, and the Nasdaq Composite, too, is down by 33% — representing the worst six-month start to any year since 1970.

Investors new to the market are now experiencing their first bear market. While this has demotivated some, many young investors are still going strong, according to new data from DriveWealth. The fintech’s proprietary data shows that millennials have in fact stepped up their investing, hoping for long-term rewards on today’s cut-price investments.

As trading remained trendy among the generation during this dip, the report termed 2022 as the year of the millennial trader.

Global trading trends

Due to market conditions, fewer new investors entered the market in the first half of 2022 than in the second half of 2021. Similarly, active investors also traded less. This remained consistent across generations. 


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