Data Snacks, Member Exclusive

Data Snack: As finance apps’ ad spend soars, their conversion rates are declining

  • The average ad spend on an app store by a finance app rose by 51% between 2020 and 2021, crossing the half-a-million dollars mark.
  • Conversion rates for finance apps fell across the App Store from 6.8% to 5.8%, and Google Play Store from 60% to 55%.
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Data Snack: As finance apps’ ad spend soars, their conversion rates are declining

 


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