Member Exclusive

Consumers are looking to better their financial health

  • Covid is causing people to reevaluate their financial health. Adulthood is causing millennials to reevaluate their financial choices.
  • Consumers’ interest in improving their finances is growing, and that could present new marketing opportunities for financial service providers.
close

Email a Friend

Consumers are looking to better their financial health

Interest in improving financial health is increasing all across different affluency groups according to a study by CleverTap, a mobile marketing platform for fintech apps. 

Around 78% of high net worth and around 84% of mass affluent people have some sort of interest in improving their financial health.

Most interest is coming from the mass market, with 88% of those surveyed showing some form of interest in improving financial health, and almost 25% of those surveyed saying they’re extremely interested. 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “Consumers are looking to better their financial health”

Outlier OpinionsMakers

Data Snacks, Member Exclusive

Data Snack: SMBs are growing increasingly resilient against macro headwinds

  • SMBs are confident they can successfully get through another period of economic difficulty despite inflation and supply chain issues, a new survey by Kabbage shows.
  • Having experienced the pandemic, SMBs feel better prepared to successfully navigate another period of economic turbulence.
Iulia Ciutina | June 28, 2022
Blockchain and Crypto, Member Exclusive

Bankchain Briefing: What can we learn from the Celsius withdrawal freeze?

  • This week, we try to make sense of the Celsius withdrawal freeze and discuss its implications for investors and the wider industry.
  • We also hear from Zero Hash co-founder Edward Woodford on the convergence of DeFi and TradFi.
Ismail Umar | June 28, 2022
Finance Everywhere, Member Exclusive

Embedded Briefing: How embedded platforms rose in preference for SMBs looking to borrow

  • In 2021, alternate lenders led the uptick in SMB loan application approval, approving 24.5% of the loans, as against the 23.8% approved by institutional lenders.
  • Why have traditional lenders been unable to effectively meet SMB demand? Because they can't figure out how to do it profitably.
Subboh Jaffery | June 27, 2022
Green Finance, Member Exclusive

Green Finance Briefing: Greenwashing on Wall Street, and climate tech stocks outperforming the market

  • Regulators have started to investigate misleading ESG claims at big banks, signaling that they’re paying close attention to the wave of greenwashing happening in finance.
  • Elsewhere, climate tech stocks continue to outperform the market, and UN Secretary General Antonio Guterrez bemoans the counterproductive attitude of the finance industry towards climate change.
Iulia Ciutina | June 24, 2022
Member Exclusive, Payments

Payments Briefing: Is the ‘Apple Pay Later’ hype warranted?

  • This week, we review the hype around Apple Pay Later and try to determine how much of it is justified.
  • We also look at Square’s move to bring Afterpay to in-store purchases, making it even easier to pay in four – and how this greater ease could lead to overspending and growing consumer debt.
Ismail Umar | June 23, 2022
More Articles