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Consumers are looking to better their financial health

  • Covid is causing people to reevaluate their financial health. Adulthood is causing millennials to reevaluate their financial choices.
  • Consumers’ interest in improving their finances is growing, and that could present new marketing opportunities for financial service providers.
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Consumers are looking to better their financial health

Interest in improving financial health is increasing all across different affluency groups according to a study by CleverTap, a mobile marketing platform for fintech apps. 

Around 78% of high net worth and around 84% of mass affluent people have some sort of interest in improving their financial health.

Most interest is coming from the mass market, with 88% of those surveyed showing some form of interest in improving financial health, and almost 25% of those surveyed saying they’re extremely interested. 


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