Consumers are looking to better their financial health
- Covid is causing people to reevaluate their financial health. Adulthood is causing millennials to reevaluate their financial choices.
- Consumers’ interest in improving their finances is growing, and that could present new marketing opportunities for financial service providers.
Interest in improving financial health is increasing all across different affluency groups according to a study by CleverTap, a mobile marketing platform for fintech apps.
Around 78% of high net worth and around 84% of mass affluent people have some sort of interest in improving their financial health.
Most interest is coming from the mass market, with 88% of those surveyed showing some form of interest in improving financial health, and almost 25% of those surveyed saying they’re extremely interested.
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