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A look at the leadership behind Rocket Companies

  • Rocket Mortgage is the largest home lender in the US in terms of volume.
  • As it's about to go public, we take a look at the firm's leadership.

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A look at the leadership behind Rocket Companies

Rocket Companies, the parent company behind Quicken Loans and Rocket Mortgage, is poised for an IPO. The company plans to list on the New York Stock Exchange under the ticker RKT. Goldman Sachs will be the lead bank among six to take the lender public.

In the company’s filings, Rocket Mortgage says it has has increased its market share to 9.2% in the first quarter of 2020 from 1.3% in 2009. 75% of the people who applied for a loan from Rocket Mortgage were first time homebuyers or millennials.


The leadership behind Rocket has worked together for a long time. Billionaire founder Dan Gilbert started the company in 1985 and many of the senior managers have been at the firm for over 20 years. We profile the leadership behind the Rocket Companies ahead of the IPO to shed some light on who’s behind the largest mortgage lender in the US by volume.

Dan Gilbert, Founder and Chairman: Gilbert is the co-founder of Quicken Loans, which he started in 1985, and founder of the Rock Family of Companies, a portfolio of technology businesses and real estate investments. He’s also the owner of the Cleveland Cavaliers professional basketball team.

Jay Farner, CEO: Prior to becoming CEO, Jay was President and Chief Marketing Officer of Quicken Loans. During this time, Quicken Loans launched Rocket Mortgage, the first fully online and on-demand mortgage experience. He’s been at Rocket for more than 24 years.

Bob Walters, President and COO: Bob oversees the day-to-day operations of the business, focusing on strategic planning and leveraging synergies among various operational teams at Quicken Loans. He joined the company in 1997.

Brian Woodring, CIO: Brian joined Quicken Loans in 2017 and leads product engineering and technology teams. His background is in technology and has worked in mortgaging servicing for firms like ServiceLink.

Rebecca McDonald, Chief Product Officer: Rebecca has been at Quicken Loans for over 20 years and now leads product. She previously lead human resources and transformation at the lender. She says that development of people is her true passion.

Lauren Acquista, Head of Consumer Product: Acquista joined in 2019 to lead consumer product. Prior to Quicken Loans, she was the global head of product for Unisys’ smart cities and building systems. She also spent 9 years at American Express in product roles.

JT Anderson, VP, Digital Experience and Product Strategy: Anderson came over from Edelman in 2018, where he was a group creative director. He spent most of his career on the creative side at agencies. At Rocket, he spearheads digital experience and product strategy.

Tom Dempsey, VP, Business Development: Dempsey has been at Quicken for over 22 years.

Adam Krahn, VP, Strategy and Analytics: He leads a team of 70 analysts that guide enterprise strategy through data insights. Krahn’s been at Quicken for over 5 years and his background includes a stint at Wells Fargo (Capital Markets) and the Consumer Financial Protection Bureau (analyst).

Casey Hurbis, Chief Marketing Officer: Hurbis joined Quicken Loans over three years ago after a senior marketing role at Fiat Chrysler and Omnicom and BBDO. He leads a 250 person team at Rocket’s in-house agency that services Quicken Loans, Rocket Mortgage and other companies in the portfolio.

Tracy Cox, Senior Director, Marketing and Business Channel Strategy: Growing up the marketing ranks, Cox has been at the firm nearly 9 years.

Mike Martin, Senior Director, Brand Marketing: Martin leads the annual marketing plan for brand-focused communications and oversees the creation of campaigns ranging from small social media campaigns to fully integrated Super Bowl campaigns.

Eric Pearch, Senior Director, Performance Marketing: Pearch has 15+ years of marketing experience, including digital strategy, search engine optimization, pay per click marketing and emerging media channels.

Lauren Gadoua, Director, Business Channel Strategy: Gadoua is a Quicken Loans marketing team leader focused on marketing/business channel strategy and planning for B2B efforts including Real Estate Agent engagement, specialty lending channels and strategic partnerships.

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