A day in the life of Square’s global head of marketing
- Lauren Weinberg is the global head of marketing at e-commerce ecosystem and merchant aggregator, Square.
- Her everyday routine equals back to back meetings, family time and interviews with small business owners for her upcoming book.
The pandemic has been especially harsh for SMBs, many of which have been operating under survival mode to stay afloat. About a third of SMBs were forced to temporarily close down, according to a report released in May last year.
Digital payments player Square, which has been successful among SMBs since its inception, has adapted to the pandemic by upping its business solutions for merchants, such as access to PPP loans, customer refunds on software fees and curbside pick up and delivery services.
“The response from our customers on social media and through emails was overwhelmingly positive and knowing that we were showing up for our customers when they needed us was an amazing experience that made the hard work worth it,” said Lauren Weinberg, the global head of marketing at Square.
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