Member Exclusive

‘$130 trillion of global B2B trade is coming online’: Balance looks to digitize payments for B2B ecommerce

  • Balance claims it’s the first ecommerce payments platform that’s custom-built for B2B merchants and marketplaces.
  • The firm aims to facilitate the digitization of B2B trade through its payments infrastructure.
close

Email a Friend

‘$130 trillion of global B2B trade is coming online’: Balance looks to digitize payments for B2B ecommerce

B2B ecommerce has seen rapid growth in the recent past. A growing number of B2B ecommerce marketplaces have started to emerge, speeding up the digitization of business-to-business trade. This trend has gained further momentum through the pandemic: in the last year alone, sales on B2B ecommerce websites in the U.S. grew by 10% to reach $1.4 trillion.

The rapid growth of B2B ecommerce platforms has been accompanied by an increasing demand for dedicated payments solutions to help ensure a smooth online checkout experience for B2B customers.

This is where Balance comes in. The Israeli startup claims it’s the first B2B ecommerce payments platform that offers a consumer-like checkout experience for merchants and marketplaces. Balance offers flexible payment terms and gives buyers various payment options including credit card, ACH, wire transfer, and check. It also enables merchants to receive their payments instantly.

Balance co-founders Bar Geron and Yoni Shuster previously worked as senior decision scientists at PayPal, where they saw the struggles of B2B merchants who were unable to transition to the digital space because of outdated payments infrastructure. As time went on, Geron and Shuster realized there was a growing need for a dedicated payments solution for the digital B2B checkout experience. This led to the birth of Balance in 2020.

 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “‘$130 trillion of global B2B trade is coming online’: Balance looks to digitize payments for B2B ecommerce”

Member Exclusive, Modern Marketing

Marketing Briefing: The case of product-first and the SEO burst

  • In this week’s briefing, we cover what’s new in marketing for banks – big, small, and digital alike.
  • Plus, we’re digging into SEO in the fintech world through some interesting numbers.
Rivka Abramson | May 23, 2022
Finance Everywhere, Member Exclusive

Embedded Briefing: Affirm reports strong quarter; focuses on achieving profitability

  • BNPL leader Affirm reported $354.8 million in revenue, exceeding analyst expectation of $345 million, and showing a 54% increase YoY.
  • Analysts are wary of Affirm's trajectory, saying that while the firm may look like an exciting tech company, it is increasingly operating as a traditional credit provider.
Subboh Jaffery | May 20, 2022
Data Snacks, Member Exclusive

Data snack: US banks’ growth rates are down in Q1 2022

  • Growth is stalling across the US banking sector, with both deposits and loans up marginally from the fourth quarter of 2021.
  • This could be an indicator of current macroeconomic conditions, as the Federal Reserve tightens up market conditions so that the economy will moderate.
Iulia Ciutina | May 18, 2022
Member Exclusive, Payments

Payments Briefing: ‘We penetrated the blue ocean opportunity of the Spanish-speaking market’ – NovoPayment’s Anabel Perez

  • This week, we take a look at Miami-based BaaS provider, NovoPayment.
  • We also discuss Bumped, a firm that rewards customers with equity in the brands they shop from.
Ismail Umar | May 12, 2022
Member Exclusive

Lending Briefing: How fintechs are digitizing the mortgage process

  • Shifting consumer preferences are incentivizing mortgage banks to digitize other outdated, paper-based or manual parts of the business. But most of the innovation is happening outside the legacy system with fintechs taking the lead.
  • Given the current macroeconomic environment, uncertainty and dwindling margins in the mortgage sector, digital processes can help weather the storm by reducing costs.
Iulia Ciutina | May 11, 2022
More Articles