Today's micro case studies focus on two CUs: First, how Commonwealth Credit Union is using Gen AI to improve lending intelligence. And secondly, how Duke University Federal Credit Union is using the tech for enhanced marketing content creation.
Both case studies show us how limited resources and budgets are driving small CUs towards Gen AI adoption.
In this case study, we explore the partnership between Citi and Numerated, showcasing how the collaboration impacts the lending landscape.
By combining Citi’s financial expertise with Numerated’s AI-driven platform, this partnership exemplifies how fintech and traditional banking can work together to drive innovation and efficiency.
We spoke to Laurel Road's Alyssa Schaefer in March about her plans for the quarter and she told us that partnerships, products and improving processes through data gathered by their refreshed segmentation strategy will be a major focus.
Five months later we are checking back in to see how Schaefer rendered her plans to reality and what improvements Laurel Road was able to realize due to this strategic direction.
The Capital One-Discover deal may be driven by the complementary attributes of their customers, potentially leading to changes in product offerings and services to better serve consumers.
The combined entity could introduce a rewards based debit card as well as relaunch Discover's credit cards for SMBs. Beyond products however it is unlikely that the UX will change dramatically.
