‘Lots of music involved, too!’: A day in the life of Chidi Achara, CCO of Stash
- Consumer interest in investing is taking hold. And for investing apps, that means sharpening their marketing game to reach their target audience.
- Leading Stash’s marketing initiatives is Chidi Achara, chief creative officer at Stash. Here’s a day in his life.
Covid may have shut people in their homes for a while, but in contrast, it’s brought out some interesting new financial trends — among them, newfound interest in investing, financial literacy, and money management.
But with increased demand comes increased competition. That’s where marketing comes in.
Stash, a subscription platform empowering middle-class Americans to invest and build wealth, has its roots in long-term investing. The company wants to appeal to middle-class Americans aiming to improve their financial wellbeing through long-term investing.
Leading the company’s brand and creative strategy is Chidi Achara, chief creative officer at Stash.
Achara joined Stash in September 2020 and comes from a pretty extensive career in branding.
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