Business of Fintech

‘The market is really crowded’: Anthemis Group’s Jillian Williams on tough times for personal finance apps

  • Personal finance management is probably the most well-known part of consumer fintech, but many platforms are having trouble monetizing their product offerings
  • As the market for PFM becomes more competitive and banks take on more PFM capabilities, the pressure will fall on third-party PFM apps to provide a differentiated offering for the customer
Suman Bhattacharyya | December 18, 2017
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‘The market is really crowded’: Anthemis Group’s Jillian Williams on tough times for personal finance apps

 

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Business of Fintech

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