Business of Fintech, Member Exclusive

‘Every e-commerce platform will become a fintech’: Amazon aggregator Thrasio acquires capital-as-a-service startup Yardline

  • Yardline provides flexible growth capital to e-commerce businesses.
  • Thrasio's global reach will enable Yardline to broaden its scope and tap into new markets.
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‘Every e-commerce platform will become a fintech’: Amazon aggregator Thrasio acquires capital-as-a-service startup Yardline

Thrasio, the largest Amazon aggregator in the world, recently acquired Yardline, a capital-as-a-service (CaaS) fintech that provides growth capital and business optimization tools to e-commerce sellers on online shopping platforms such as Amazon, Etsy, Shopify, and eBay. Thrasio provided the initial funding for Yardline when it was founded in November 2020, and has remained actively involved in its growth since then. The acquisition will make Yardline a wholly-owned subsidiary of Thrasio.

Yardline’s CaaS platform provides access to non-dilutive growth capital of up to $1 million in as early as one business day to help e-commerce sellers improve operations, cover cash flow dips, and grow their presence across online marketplaces.

Since it was founded in 2018, Thrasio has evaluated around 6000 businesses and acquired over 125 brands, making it the largest acquirer of third-party Amazon FBA brands and one of the top 25 sellers on Amazon. Thrasio’s resources and global reach will enable Yardline to expand the scope of its services and tap into new marketplaces.

Carlos Cashman, co-founder and co-CEO of Thrasio, says Yardline will be an asset in creating more opportunities for e-commerce entrepreneurs and offering more sophisticated avenues for their growth.


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