Finance Everywhere, Member Exclusive

Are you a Confident Money Manager or a Laid-back Balancer? Marcus by Goldman Sachs launches a financial personality quiz

  • The Myers-Briggs Company and Marcus by Goldman Sachs partnered to create the Financial Personality Quiz.
  • The quiz determines four main financial personality types that signify potential strengths and weaknesses for long term financial planning.

Email a Friend

Are you a Confident Money Manager or a Laid-back Balancer? Marcus by Goldman Sachs launches a financial personality quiz

Goldman Sachs’ retail banking platform Marcus recently partnered with the Myers-Briggs Company as part of its financial empowerment initiatives to help consumers make better financial decisions. The partnership created a Financial Personality Quiz to help people uncover their financial management habits and behaviors to pursue sound financial decisions. 

“Through this collaboration, we’re able to combine our insights, the Myers-Briggs team on human psychology and personality preferences, and Marcus’ expertise on the financial side, to raise awareness and help more individuals design an approach that works for them,” said Jennifer Overbo, the vice president of global brand and marketing at the Myers-Briggs Company. 

The Myers-Briggs Company is one of the largest business psychology providers in the world and is known for pioneering the MBTI, a widely used personality assessment tool. The partnership extends Marcus’ consumer focused imperative of helping customers take greater control of their finances. 

Marcus Insights which was launched last year, is a personal finance management tool that allows customers to track their financial accounts in addition to monitoring their spending data highlights. 

“This is part of our aim to demonstrate what a modern consumer bank is, rooted in our transparent, customer-centric products, tools and resources,”  said Sonali Divilek, head of product at Marcus by Goldman Sachs. 

“We want to give consumers the ability to manage their personal finances holistically.”

The four different financial personality types categorized by the quiz are defined as follows:


Confident Money Manager

Confident Money Managers are long term financial planners and thinkers who are confident in their financial management skills and are likely to stick to their long term budgeting and management goals. 

Short-term Strategist

Short-term Strategists are careful planners when it comes to their finances but they struggle with long term and detailed planning. They are confident in their financial capabilities but face challenges in fleshing out details during the budgeting process. 

Value-based Planner

Value-based Planners prioritize financial decisions based on what’s important to them and view money as a means to contribute towards helping people and causes, as opposed to as a source of accumulating personal wealth. 

Laid-back Balancer

These personality types are not focused on long term financial planning and make financial decisions based on their emotions. They view long term financial planning as less significant in comparison to other facets of their lives. They also view money in terms of its application - how it can be used and who it can be used for. 

The quiz helps people learn which category they best fit into and highlights the potential strengths and blind-spots associated with their financial planning style. 

“We wanted to work with the Marcus team because we’re interested in finding new ways to better help people increase their self-awareness and, through increased self-awareness, lead better lives,” said Overbo. 

“We have a variety of assessments that help people understand how they work and interact with others, and financial management is an important aspect of our daily lives. Increased self-awareness can help people make better decisions and build a more successful money management approach.” 

0 comments on “Are you a Confident Money Manager or a Laid-back Balancer? Marcus by Goldman Sachs launches a financial personality quiz”

10-Q, Member Exclusive

Chasing ambitions: SoFi elevates its game by participating in underwriting the Instacart IPO

  • Underwriting part of the Instacart IPO can be a big shot for SoFi, which went public in 2021 and is best known for student loan refinancing.
  • Also, Wall Street banks added modest gains to the IPO Index last week.
Sara Khairi | September 18, 2023
10-Q, Member Exclusive

Dime Community Bancshares steps into healthcare lending as part of its commercial banking expansion

  • Dime makes a move into the healthcare sector to offer financing solutions and support capital-intensive projects.
  • The CFPB is keeping tabs on Apple’s policy of limiting access to the NFC chip technology that makes Apple Pay the only mobile payment service that utilizes the ‘tap and go’ technology embedded in iOS devices limiting other companies from developing their own tap-to-pay apps for Apple devices.
Sara Khairi | September 11, 2023
10-Q, Member Exclusive’s shiny IPO debut: Can the mortgage lender pave its way to become a Wall Street darling?

  • Can gain Wall Street's respect?
  • Federal Reserve Chair Jerome Powell on Friday warned that additional interest rate increases could be yet to come, as inflation is still above where policymakers feel comfortable.
Sara Khairi | August 28, 2023
10-Q, Member Exclusive

‘We still need to earn the trust of millions of Americans who are experiencing digital banking for the first time’: Dave’s Jason Wilk

  • Jason Wilk, CEO and founder of Dave, talks about second quarter results, challenges for neobanks at large, and what's in store for the firm in the months ahead.
  • Marqeta shares popped 8% last week as the firm extended its alliance with its largest customer, Block, through 2027 for transaction services for Cash App and Afterpay.
Sara Khairi | August 21, 2023
10-Q, Member Exclusive

Q2 earnings & beyond: 3 questions with Dee Choubey, CEO of MoneyLion

  • Dee Choubey, CEO of MoneyLion talks about factors that contributed to the second quarter results, challenges regarding regulation and compliance, and his outlook on the US economy for the second half of 2023.
  • Upstart exceeded expectations on revenue and net income for Q2, yet its shares tanked sharply nearly 53% in a week, after the lending platform issued Q3 revenue guidance that fell short of analysts' expectations.
Sara Khairi | August 14, 2023
More Articles