“I see embedded taxes becoming a standard feature in financial services”: april’s Christina Taylor on what direction is embedded tax taking next
- Fintechs are turning their attention to the largely untapped embedded tax space.
- april's Christina Taylor talks about the decade-long evolution of the e-file product, the challenges and growth potential, and her outlook on the embedded tax trend for the next 5 years.
The fintech industry has harnessed the embedded finance trend to offer a variety of banking and payment solutions, but the tax sector has lagged behind. Now, fintechs are turning their attention to this area. Clients can choose to offer tax services for free, charge a fee, or include them in a bundle, with a growing trend toward bundled tax services.
I spoke with Christina Taylor, VP of Tax Development and Delivery at april about the decade-long evolution of the e-file product, the challenges and growth potential, and her outlook on the embedded tax trend for the next five years.
At april, Taylor heads the tax analyst team, guiding and connecting tax experts with engineers to enhance results.
Taylor brings nearly two decades of experience in tax, accounting, and business operations, having previously led teams at Credit Karma Tax and Cash App Taxes. She also co-created the online DIY tax preparation product that evolved into Credit Karma Tax.
Q: How has the e-file product evolved over the past 10-15 years?
Christina Taylor: The tax code has gotten increasingly more complicated.
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