Helix and BM Technologies provide embedded banking services for consumer brands

BNPL, Creating win-win partnerships, Embedded Finance, Member Exclusive, SMB Finance

How embedded BNPL optimizes cash flow for SMBs: Inside the Intuit-Affirm partnership

• The Intuit-Affirm partnership embeds BNPL directly in QuickBooks invoices, transforming accounting into a real-time decision layer.
• In the new fintech partnership model, platforms manage workflows and customers while specialists handle the decision layer to drive scalable results.

Banking, Embedded Finance, Member Exclusive

The ‘discovery’ problem in embedded finance – and how OMB Bank found the right fintech partner

• Despite rapid innovation and growth in embedded finance, one area remains largely unchanged: how banks and fintechs initially connect.
• Treasury Prime identifies discovery – not diligence – as the real bottleneck in embedded finance, with AI now positioned to overcome it.

Embedded Finance, Member Exclusive, Payments

Making payments part of the workflow: Embedded finance in 2026

• Embedded finance solutions that simplify oversight and plug directly into existing workflows are winning.
• Eva Reda, EVP and GM at Amex, shares insights on embedded finance’s impact on commercial payments and its trajectory in 2026.

Awards, Embedded Finance, Payments

Embedded credit done right: Why Gusto’s Payroll Bridge wins big for SMBs

• Gusto’s Payroll Bridge won the Best Embedded Finance Product for SMBs at the 2025 Tearsheet SMB Finance Awards.
• Dan Loomis, General Manager and Head of Product at Gusto Money, shares how Payroll Bridge took shape to better support SMBs’ day-to-day operations.

5 questions, Awards, Embedded Finance

“Reaching $1 billion in annual funding offers was a learning moment”: Lendflow’s Founder and CEO, Jon Fry, on how that figure became a springboard for internal innovation

• Lendflow was recognized as 'Best Overall Embedded Finance Platform' at this year’s Tearsheet Big Bank Theory Awards.
• Jon Fry, Founder and CEO of Lendflow, says the platform’s real strength lies in its foundation, a system built to connect, automate, and enable embedded credit at scale.