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Embedded Finance

Embedding financial services in SMB verticals: 5 questions with GlossGenius CEO Danielle Cohen-Shohet

GlossGenius brought fintech to the beauty and wellness industry, embedding financial services like real-time payments, deposits, loans and business management tools all in one app.
Tearsheet caught up with CEO Danielle Cohen-Shohet ahead of her appearance at the upcoming edition of The Big Bank Theory, to see what the company's been up to.

Iulia Ciutina | December 06, 2022

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Embedded Finance, Member Exclusive

The KeyBank-Qolo alliance reflects an evolution in how banks and fintechs can co-create value through deeper integration.
We break down their partnership mechanics and what makes it effective.

Sara Khairi | July 03, 2025

Embedded Finance

The growing embedded finance trend represents a migration from banks as destinations to banks as infrastructure.
Walmart added J.P. Morgan Payments’ embedded finance solution to its marketplace. We explore how this collaboration brings to light two often-overlooked aspects of embedded finance.

Sara Khairi | June 26, 2025

Banking, Embedded Finance, Partner

SMB customers need more than just the traditional checking account from their banks, firms that want to capture and retain SMB customers need to go further and build products that help make running an SMB easier.
On the show today, Mark Valentino, President of Business Banking at Citizens, and Taira Hall, EVP and Head of Enterprise Payments at Citizens, join to talk about how the bank aiming to become a command center for SMB owners.

Rabab Ahsan | June 23, 2025

Embedded Finance, Member Exclusive

Legacy banks are embracing embedded finance to forge deeper relationships with clients and merchants beyond merely staying relevant.
We deep dive into how J.P. Morgan Chase and Citi are building on their existing infrastructure to ramp up embedded payment investments, turning modern business needs into new opportunities, and what strategies have been working well in their favor.

Sara Khairi | March 20, 2025

Banking, Embedded Finance, Partner, SMB Finance

Gusto Embedded's research shows that 70% of SMBs use multiple providers for financial services while maintaining a primary bank for core functions.
FIs can close this gap by offering embedded value-added services like payroll. Collaborating with providers like Gusto Embedded can enable FIs to offer an end-to-end payroll solution to their clients.

Sara Khairi | February 24, 2025