‘How can we do this?’: A day in the life of Women of Fintech founder Gemma Young
- As a fintech marketer and founder of Women of Fintech, Gemma Young juggles a lot.
- From getting her kids to school, to brainstorming fintech growth strategies, here's a day in her life.
Fintech companies that want to establish themselves as disruptors in their industry and bring in venture capital constantly focus on growing their customer base. And without the right marketing and PR, there’s no way to do that.
Some fintechs looking for growth turn to Gemma Young, a marketing consultant with 17 years experience in the fintech industry. She’s helped organize, promote, and execute several successful fintech events, including the first ever speed-networking event hosted by law firm Ashurst, and “How to Build a Bank” where she had a fireside chat with Anne Boden, founder and CEO of Starling Bank.
On top of that, Gemma is the founder of Women of Fintech, a movement with 3000+ members that aims to get rid of gender inequality and promote diversity all across the financial sector. Here, she oversees STEM programs and manages conferences and events.
She started the movement four years ago, while she was pregnant with her fourth child.
“When I was pregnant, I realized that in the banking industry, the way that you could bank had gone up exponentially,” said Young. “But the way in which you could come back as a working mother had kind of stayed stagnant at the same time. And so I set up Women of FinTech as a community to just see if there were other women out there feeling the same that I could support. And it grew throughout my maternity leave to 2000 women.”
Young spends her days juggling these two roles.
Here’s a lightly-edited look at what a typical day in Young’s life looks like:
Morning: Coffee, Chaos and Catch-Up
Morning is chaotic, because I have four children. So it’s packing bags, and getting everyone ready for the day. And for breakfast– very strong coffee to see me through that.
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