Data

“We don’t want to be in a situation where the customer is ‘creeped out'”: How Barclays US is using AI

  • Barclays uses customer data to recommend products to customers and better understand customer sentiment
  • Rigorous beta testing is needed to ensure customer comfort with data gathering as a basis for personalized interactions
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“We don’t want to be in a situation where the customer is ‘creeped out'”: How Barclays US is using AI

 


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