Data, Member Exclusive

‘It’s paramount that consumers have a world-class user experience’: How FormFree used API connections to decrease aggregation time 89 percent

  • In 2020, some FormFree users were experiencing long connection times because of multi-factor authentication pop-ups.
  • By using MX's tokenized, credential-free connections, the firm believes the improved experience translates to a 15% lift in annual revenue.
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‘It’s paramount that consumers have a world-class user experience’: How FormFree  used API connections to decrease aggregation time 89 percent

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FormFree digitally verifies assets, providing automated solutions to consumers, banks, financial institutions, credit card companies, payroll service companies and crowdfunding service providers. The company’s technology also addresses risk as part of its loan application experience for borrowers. Since its founding in 2008, FormFree has helped lenders calculate, verify and quantify what consumers can afford for over $2 trillion in mortgage loans.

In 2020, some of FormFree’s users were experiencing long connection times because of multi-factor authentication pop-ups. This resulted in a high number of users who cancelled the connection, making it difficult to collect data elements critical to the loan origination process.

FormFree turned to financial data firm, MX. Using MX’s tokenized, credential-free API connections, the average aggregation time for FormFree connections decreased by 89 percent to 22 seconds from an average of 3 minutes and 30 seconds. This improved experience is anticipated to translate to roughly a 15% lift in annual revenue going forward for FormFree.

Tearsheet had the opportunity to ask Brent Chandler, FormFree’s founder and CEO, about the importance of the borrower’s user experience.


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