Finicity’s Lisa Kimball on how consumer-permissioned data is changing the financial consumer’s user experience
- Tearsheet hosted a webinar to explore how data is changing the financial customer experience.
- Lisa Kimball, vp of strategic partnerships at Finicity, delivered the goods.
For the past month, a lot of our work on Tearsheet has been focused on data aggregation. When we started researching the topic, we quickly appreciated how data aggregation — the kind that’s permissioned by users and shared with other applications — has become the backbone of the modern financial ecosystem. It’s literally everything — enabling new experiences, better designed services and products, and hopefully helps create better financial outcomes.
Our work culminated with a webinar to tie together a lot of the topics we explored. Fincity’s Lisa Kimball, vp of strategic partnerships, took the lead on describing a new type of customer experience — one with financial data at its core.
Here are the slides (there’s a YouTube video of the session on slide 2) from the webinar.
During the webinar, we discussed the following topics:
- What trends that are impacting the customer experience?
- What is consumer-permissioned data and how can it be used?
- How has this empowered consumers in a way they haven’t been before?
- Let’s talk about financial inclusion. Can you explain how permissioned data can enhance financial inclusion and provide greater decisioning accuracy?
- How are leading financial institutions leveraging data to improve customer experience?
- What are the challenges of using this data?
- Where do you see this heading? What does a banking customer look like and do in the future?
- Credit scores are interesting. People have a greater understanding of them and their importance but they haven’t been able to affect them. But that doesn’t sound like what we’re talking about. What’s happening in that space?