Daily Tearsheet: BNY Mellon’s flipping the script on the ultra-rich, and Zeta partners with Mastercard
- One of the oldest financial institutions is undergoing a marketing refresh to bolster its relevancy.
- Also, payments infrastructure provider Zeta is working with Mastercard to bolster its offering.
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The Acquire Podcast Ep. 5: BNY Mellon’s flipping the script on the ultra-rich
In episode 5 of Acquire, Tearsheet’s Marketing Podcast, host Rebecca Alma Cohen, Head of Tearsheet Studios, speaks with Kirti Naik, Head of Marketing and Communications at BNY Mellon Wealth Management.
BNY Mellon is one of the oldest FIs in the world, which makes Kirti’s job leading their brand a serious undertaking, requiring a lot of creative thinking, doing, and vision to pivot the direction of 230 years of legacy. Kirti is on the podcast to talk about BNY Mellon’s recent campaign, Do Well Better.
The latest briefing
Embedded Briefing: Zeta partners with Mastercard, gears up for US expansion
Zeta, an India-headquartered card issuing platform, and Mastercard have entered into a 5-year partnership. The partnership will manifest in the two jointly going-to-market enabling banks and fintechs to issue next-gen card products, enabling issuers to design and launch card programs. These products will be built on a backend of Zeta’s API-ready credit processing stack and supported by Mastercard’s payment rails.
Zeta’s collaboration with Mastercard will play out across three business functions: sales enablement, product innovation and integration, and marketing.
Read more (exclusive to Outlier members)
Just look at the charts
1. Embedded finance total market value
Source: Spiros Margaris
2. Making wealth management available to everyone
Source: David Jimenez Maireles
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BNY Mellon appointed USDC primary custodian
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