Daily Tearsheet: BNY Mellon’s flipping the script on the ultra-rich, and Zeta partners with Mastercard

  • One of the oldest financial institutions is undergoing a marketing refresh to bolster its relevancy.
  • Also, payments infrastructure provider Zeta is working with Mastercard to bolster its offering.

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Daily Tearsheet: BNY Mellon’s flipping the script on the ultra-rich, and Zeta partners with Mastercard

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The Acquire Podcast Ep. 5: BNY Mellon’s flipping the script on the ultra-rich

In episode 5 of Acquire, Tearsheet’s Marketing Podcast, host Rebecca Alma Cohen, Head of Tearsheet Studios, speaks with Kirti Naik, Head of Marketing and Communications at BNY Mellon Wealth Management.

BNY Mellon is one of the oldest FIs in the world, which makes Kirti’s job leading their brand a serious undertaking, requiring a lot of creative thinking, doing, and vision to pivot the direction of 230 years of legacy. Kirti is on the podcast to talk about BNY Mellon’s recent campaign, Do Well Better

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The latest briefing

Embedded Briefing: Zeta partners with Mastercard, gears up for US expansion

Zeta, an India-headquartered card issuing platform, and Mastercard have entered into a 5-year partnership. The partnership will manifest in the two jointly going-to-market enabling banks and fintechs to issue next-gen card products, enabling issuers to design and launch card programs. These products will be built on a backend of Zeta’s API-ready credit processing stack and supported by Mastercard’s payment rails.

Zeta’s collaboration with Mastercard will play out across three business functions: sales enablement, product innovation and integration, and marketing.

Read more (exclusive to Outlier members)

Just look at the charts

1. Embedded finance total market value 

SourceSpiros Margaris

2. Making wealth management available to everyone

SourceDavid Jimenez Maireles

Today's stories

Crypto's presence at the Grammy Awards
Two Grammy partnerships, in particular, dominated the music industry’s marquee event, one with crypto exchange Binance and the other with OneOf, a music NFT platform on the Tezos blockchain (CoinDesk)

SEC head has new questions about crypto
The US Securities and Exchange Commission is looking for ways to regulate cryptocurrency trading platforms that could include hiving off some of their operations (Financial Times)

JPMorgan's CEO sees challenges from fintech disruption
JPMorgan CEO Jamie Dimon released his annual letter to shareholders that laid out the strategic roadmap for the banking giant in the face of growing competition (PYMNTS)

Dissecting Apple's project "Breakout" 
Last week Bloomberg reported on Project Breakout, Apple’s effort to bring financial services in-house. So what is it? (StarpointLLP)

BNY Mellon appointed USDC primary custodian
Circle Internet Financial announced that BNY Mellon, the largest global asset servicer, was selected as a primary custodian for USD Coin reserves (Finextra)

Blockchain game plan, the British are coming
The U.K. government announced plans to mint its own NFT, as part of a push toward becoming a “world leader” in the cryptocurrency space (CNBC)

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