How TD Ameritrade used Slack to reinvent its quarterly earnings communication process
- Large organizations are experimenting with new productivity and communications tools.
- TD Ameritrade found that using Slack significantly reduced cycle times around earnings releases.
Since TD Ameritrade rolled out Slack to its employees last December, email traffic has been reduced by 25 percent.
Email creep is real and it affects companies of all sizes. People spend increasing amounts of time battling their inboxes instead of focusing on serving customers or solving big problems.
It isn’t just about productivity. For TD Ameritrade, email represented a potentially bigger opportunity. When new CEO Tim Hockey joined the organization two years ago, he wanted to see if he could find out what people were working on without resorting to asking other employees. The answers he received demonstrated that successful communication at the firm was dependent on who you knew. Part of the collective knowledge at the company resided inside emails.
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