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‘Black History Month is good business and good for business’: How financial firms are showing support during Black History Month

  • Financial companies are upping their investments in Black History Month campaigns.
  • But marketing alone may not be enough.
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‘Black History Month is good business and good for business’: How financial firms are showing support during Black History Month

On the back of the racial tensions that bubbled up in 2020, this year is already different. Financial firms are sponsoring and hosting events during Black History Month with a message of support.

TD Bank is sponsoring The Detroit Institute of Arts’ month-long series of online programs celebrating Black History Month, including music, film, and visual art.

SPONSORED

 

Meanwhile, Capital One is launching a visual and auditory installation planned and executed by the bank’s Black associates in its Capital One Cafes in New York, Chicago, DC and New Orleans. The installation, called Forward, showcases Black Americans’ persistence, progress, and resilience. Then there are also select ATM vestibules which will feature soundbites voices from Black artists, poets, and historical figures.

The racial injustices of last year seemed to have fuelled an increased investment in Black History Month this year.


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