Blockchain and Crypto, Member Exclusive

Bankchain Briefing: Behind Betterment’s automated crypto investment offering

  • This week, we hear from Jesse Proudman, vice president of crypto investing at Betterment, about why the firm decided to move into crypto.
  • We also explore what the introduction of a CBDC in the US would mean for the country’s existing financial infrastructure.
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Bankchain Briefing: Behind Betterment’s automated crypto investment offering

Betterment, a robo-advisor managing over $30 billion in assets for 730,000 customers, recently debuted its cryptocurrency offering.

Crypto Investing by Betterment offers four different types of crypto portfolios for retail customers and financial advisors, allowing them to invest in curated selections of digital assets. Each portfolio includes around 25 different cryptocurrencies, categorized as follows:

Betterment, a robo-advisor managing over $30 billion in assets for 730,000 customers, recently debuted its cryptocurrency offering.

Crypto Investing by Betterment offers four different types of crypto portfolios for retail customers and financial advisors, allowing them to invest in curated selections of digital assets. Each portfolio includes around 25 different cryptocurrencies, categorized as follows:

  • Universe: Offers broad exposure across the crypto landscape, including established coins like Bitcoin and Ethereum;
  • Sustainable: Includes cryptocurrencies that transact sustainably, such as the newly transitioned proof-of-stake Ethereum, and other PoS chains like Solana and Tezos;
  • Metaverse: Focuses on crypto projects involved with immersive digital experiences, including virtual real estate, gaming, entertainment, and more;
  • Decentralized Finance: Includes tokens using blockchain to offer financial services without the need for centralized institutions like banks.


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