Banking

How to build a game for financial wellness: Peering inside Truist Long Game

  • Gamification can be very impactful when done right. It is specifically useful in encouraging behaviors like savings and building financial literacy.
  • Truist Long Game is built to encourage savings habits and financial literacy amongst its users, with the help of 9 arcade and puzzle like games as well as trivia.
close

Email a Friend

How to build a game for financial wellness: Peering inside Truist Long Game

 


subscription wall for TS Pro

0 comments on “How to build a game for financial wellness: Peering inside Truist Long Game”

Banking, Lending

Micro Case Study: LendingClub’s Identity Shift — When the business outgrew the brand

  • LendingClub is rebranding its digital bank Happen Bank to align brand identity with its evolution to an integrated banking ecosystem.
  • The bank is recalibrating its focus to a coordinated system where debt consolidation, credit score improvement, and savings accumulation work in tandem.
Sara Khairi | May 14, 2026
AI Innovation, Artificial Intelligence, Banking, Member Exclusive

What Citi Sky says about the reinvention of client relationship models in wealth management

  • Citi Wealth has launched Citi Sky, an AI teammate built with Google Cloud and Google DeepMind that responds and surfaces insights in real time.
  • For Google DeepMind, the biggest challenge was making a non-deterministic generative AI system behave predictably.
Sara Khairi | May 14, 2026
Banking, Lending, Member Exclusive

LendingClub rebrands to Happen Bank as its identity catches up to its model

  • LendingClub (soon Happen Bank) did what few scaled fintechs manage cleanly: it let the business lead, and the brand follow.
  • The company remains lending-centric, but is building out a broader post-loan experience.
Sara Khairi | May 07, 2026
Banking, Partner

Beyond payments: Why SMBs need both contactless acceptance and modern fraud controls

  • Small businesses must balance modern payment demands with rising fraud risks, as contactless payments grow while credit card fraud surges.
  • Banking partners can help by making enterprise-grade fraud protections, like ACH controls, debit blocks, and 2FA, accessible to SMBs.
Siddharth Bellur, VP of Product Management, Bluevine | May 07, 2026
Banking, Partner

The cost of standing still: Why core banking modernization has become a competitive imperative

  • Modernization needs to be viewed as a strategic growth driver rather than just an IT cost.
  • Will Moroney, CRO at Temenos discussed the firm’s recent trends report that shows how banks are falling behind by clinging to legacy infrastructure, and why closing the AI readiness gap is becoming the defining competitive challenge of the moment.
Rabab Ahsan | April 28, 2026
More Articles