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Modern Marketing

‘This educational approach is the right one’: Zelle’s Pay it Safe campaign tackles a tough discussion around scams

  • Zelle’s Payback ad campaign focuses on teaching consumers about scammers and fraud attempts with P2P payments.
  • Zelle’s vp of marketing and brand strategy, Melissa Lowry spoke at Tearsheet’s Acquire Conference about consumer education on safe P2P payments.
Rimal Farrukh | March 05, 2021
Modern Marketing

Fintech packaging design firm Burgopak releases ebook on best practices

  • With so many challenger banks popping up, digital banking solutions are struggling to stand out.
  • A new ebook shows how challenger banks package their cards and create unboxing experiences to get to the top of wallet.
Tearsheet Editors | March 05, 2021
Future of Investing

‘We put our skin in the game’: How Clearbanc is rethinking funding for growing startups

  • Last month Clearbanc released ClearAngel, a program that acts as an automated angel investor.
  • Clearbanc’s revenue-based model speaks to the increased need of startup funding.
Rivka Abramson | March 04, 2021
Confessions, Modern Marketing

Behind the scenes of the Truist Cares campaign with Agency of the Year, StrawberryFrog

  • StrawberryFrog worked with Truist to launch a series of campaigns in 2020 to give the country hope and inspiration.
  • The creative group won Tearsheet's 2021 award for Agency of the Year.
Zachary Miller | March 04, 2021
Payments

Checking out PayPal’s recent earnings, Q4 2020

  • PayPal reported record highs in its revenue performance in the latest quarter of 2020.
  • After exceeding the volume of its crypto projections, the firm plans to expand its crypto services in the UK as its first international market.
Rimal Farrukh | March 03, 2021
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