Announcement

Publicis Sapient and Tearsheet publish Gap Z, new research that shows major disconnect between banks’s offerings and Gen Z’s expectations

  • Gap Z, is part of a series of deep inquiry research into the opportunities and challenges for banks and other financial institutions to work with Gen Z.
  • According to Gap Z, the biggest disconnect revolves around banks’ messaging towards Gen Z and the frequency of their communications.
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Publicis Sapient and Tearsheet publish Gap Z, new research that shows major disconnect between banks’s offerings and Gen Z’s expectations

 


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