Announcement

Publicis Sapient and Tearsheet publish Gap Z, new research that shows major disconnect between banks’s offerings and Gen Z’s expectations

  • Gap Z, is part of a series of deep inquiry research into the opportunities and challenges for banks and other financial institutions to work with Gen Z.
  • According to Gap Z, the biggest disconnect revolves around banks’ messaging towards Gen Z and the frequency of their communications.
close

Email a Friend

Publicis Sapient and Tearsheet publish Gap Z, new research that shows major disconnect between banks’s offerings and Gen Z’s expectations

 


subscription wall for TS Pro

0 comments on “Publicis Sapient and Tearsheet publish Gap Z, new research that shows major disconnect between banks’s offerings and Gen Z’s expectations”

Announcement

Are you an outlier when it comes to marketing? Join our Working Group for financial services marketing pros

  • Financial services continue to evolve and marketers' jobs of acquiring, retaining, and delighting customers is as hard as ever.
  • Tearsheet is launching a peer working group for marketers at top financial brands to work on the biggest problems facing marketers today, together.
Tearsheet Editors | March 15, 2024
Announcement

Announcing Tony Tran, CEO of Lumanu @ the Gen Z Symposium

  • On March 7, Tearsheet will convene a symposium to explore the intersection of Gen Z with financial services
  • Tony Tran, CEO of Lumanu, will join us on stage to discuss how to improve the financial services experiences for Gen Z business owners.
Tearsheet Editors | February 27, 2024
Announcement

Last Chance: Regular pricing is ending for Tearsheet’s 2024 Marketing Awards

  • Tearsheet has launched the 2024 Marketing Awards.
  • We're recognizing the best customer-facing work in financial services, including marketing, branding, and content. Regular pricing ends today.
Zachary Miller | February 19, 2024
Announcement

Crack the Code: Dive into Gen Z’s financial world at our symposium

Tearsheet Editors | February 14, 2024
Announcement

Announcing Matt Wolf, SVP of Business Development at Greenlight @ the Gen Z Symposium

  • On March 7, Tearsheet will convene a symposium on Gen Z and financial services.
  • Matt Wolf, SVP of Business Development at Greenlight, will join us on stage to discuss the path FIs can take to truly build products that resonate with Gen Z.
Tearsheet Editors | February 12, 2024
More Articles