It’s a wrap! Tearsheet’s Acquire Conference, held February 22, 2022, brought together top modern financial institutions to discuss the attributes of successful branding, marketing, product, and customer service in today’s market.
Financial services and fintech firms are fighting for new customers. The pandemic has accelerated the move to digital and that means more competition for brands to acquire new customers and to retain their existing ones.
So much of today’s story around financial services and fintech firms centers around acquiring new users. Challenger banks acquired millions of new users this year. Incumbents are deconstructing their customer journeys. Service and retention have become paramount during the stresses of the pandemic. Customers expect the same experiences from their financial services providers that they get from other favorite brands. Marketing will only intensify in 2022.
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