‘Legacy AP is dead’: Rho’s Everett Cook

In this episode, we’re joined by Everett Cook, the CEO and co-founder of Rho, an all-in-one finance platform for businesses. Rho is changing the game by combining accounts payable, expense management, corporate cards, and commercial banking into a single comprehensive platform designed to empower CFOs and finance teams to achieve more in their day.

During our conversation, we dive deep into Rho’s journey, from its inception in 2020 to its remarkable evolution, and how it is redefining the value proposition for businesses of all sizes. Everett discusses Rho’s mission to make finance frictionless for organizations, with a keen focus on helping finance teams save time and streamline their workflows.

Everett also unveils one of Rho’s latest offerings, the One-Click AP tool, powered by AI, and explains how it’s poised to impact the way companies handle their accounts payable processes.

Intrigued by Rho’s approach to addressing the needs of middle-market companies, Everett delves into the nuances of their customer-centric model and how they’re continually shaping their products based on direct customer feedback. He highlights the importance of using AI to automate finance tasks, providing finance teams with more time to add strategic value to their organizations.

We also touch on the competitive landscape, discussing how Rho is differentiating itself in the market, particularly by emphasizing vertical integration and building products from the ground up.

As we explore the evolving financial technology industry, we gain insights into Rho’s strategy to stay competitive in the rapidly changing landscape, how they’re addressing their customers’ most pressing challenges, and their vision for the future.

So, let’s dive into this engaging conversation with Rho’s Everett Cook.