Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 14: Affirm’s Erika White on capturing Millennial humor, the flywheel effect, and marketing BNPL

  • This week on the Acquire Podcast, we’re joined by Erika White, VP of marketing and communications at Affirm.
  • We spoke about building out a cheeky Millennial-esque ad campaign, creating the flywheel effect through strong partner marketing, and some of the challenges and opportunities that come with marketing BNPL.
Rebecca Cohen | July 26, 2022
close

Email a Friend

The Acquire Podcast Ep. 14: Affirm’s Erika White on capturing Millennial humor, the flywheel effect, and marketing BNPL

 

subscription wall for TS Pro

0 comments on “The Acquire Podcast Ep. 14: Affirm’s Erika White on capturing Millennial humor, the flywheel effect, and marketing BNPL”

Podcasts

From Bitcoin to Tokenized Assets: A roadmap for Web3 in finance with Rumi Morales

  • Join Rumi Morales of Outlier Ventures on the Tearsheet podcast as she unpacks the current state and future of Web3 in finance, drawing on her experience from CME Group, Digital Currency Group, and Goldman Sachs.
  • From data ownership and tokenization to the challenges of integrating Web3 into traditional finance, Morales offers a grounded perspective on the progress, potential, and obstacles facing blockchain and decentralized technology today.
Zachary Miller | November 15, 2024
Banking, Podcasts, SMB Finance, TBBT Conference 2024

‘If banks are only investing in the experience layer but the foundational tech is archaic, we’re going to have a hard time creating integrated experiences’: U.S. Bank’s Scott Beyer 

  • How can FIs simplify the financial challenges for SMBs, freeing them to focus on growth without getting bogged down by banking tasks?
  • Scott Beyer, Head of Business Banking Digital Experiences at U.S. Bank, outlines key strategies, with technology as a foundational element, that FIs can implement to address these issues.
Sara Khairi | November 01, 2024
Podcasts

How U.S. Bank is reinventing itself for the digital age with Chief Product Officer of Digital Platforms, Gareth Gaston

  • Over the past decade, US Bank has undergone a remarkable digital transformation, evolving from a traditional banking institution to a digital-first institution.
  • We sit down with Gareth Gaston, Chief Product Officer of Digital Platforms at U.S. Bank, to learn how the bank's focus on aligning teams around agile practices powered its enterprise-wide transformation.
Zachary Miller | October 30, 2024
Banking, Innovation, Partner, Podcasts

“The banks that are the most successful at core modernization have a north star” feat. Valley Bank and Galileo

  • Faced with tech that is getting older by the minute and harder and harder to maintain, banks have some difficult choices ahead of them when it comes to core modernization. They have to find a way to run the bank and change the bank at the same time.
  • In today's show, two experts on how banks can win at both running and changing the firm break down how to keep employees motivated, how to keep the scope of the modernization in check, and most importantly, how to get it all right the first time.
Zack Miller | October 23, 2024
Podcasts

FIs and fintechs can learn to partner more intelligently with Pacemakers’ Alessandro Hatami

  • Open banking and digital transformation are reshaping the financial industry, so learning to partner well is becoming a key activity for both banks and fintechs.
  • Learn about how you can rise to the challenges of fintech partnerships and the future of customer-centric banking by partnering better.
Zachary Miller | October 22, 2024
More Articles