U.S. Bank is using its new Business Essentials cards to deepen its small business relationship, tying rewards to deposits while connecting spending with broader financial workflows.
The overarching strategy is to pull more fragmented small business activity – from expenses and payroll to payments and cash flow – into one banking relationship.
Chime is bringing banking in-house with its $590 million acquisition of Stride, gaining control over the charter, infrastructure, and economics behind its growing product suite.
The neobank is also betting that tighter connections across payments, credit, liquidity, and investing can make the broader platform more valuable.
