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Brilliantly Boring since 1865: Why PNC Bank’s brand campaign is both clever and creative

  • PNC Bank's 'Brilliantly Boring' campaign highlights its checking, savings, and digital banking tools -- but with a twist.
  • The bank has no qualms in embracing that 'banking SHOULD be boring', as boring in today's chaotic world equates to smart, steady, dependable -- all words you want from your bank.

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Brilliantly Boring since 1865: Why PNC Bank’s brand campaign is both clever and creative

    Should banking be boring? Yes, says PNC


    You know what’s brilliant? Boring, says PNC Bank’s new brand campaign.

    Headquartered in Pittsburgh with over $500 billion in assets, PNC offers loans, credit cards, and business and commercial banking services.

    Mastering the marketing game

    Just as fintechs would come out on top compared to banks regarding their personalization capabilities, the same can be said about their marketing efforts. For a bank to develop contemporary marketing strategies reflects the institution’s readiness to evolve and remain competitive. While fintechs and payment companies, such as Mastercard, are promoting their sonic branding, PNC has positioned itself as a strong contender with its latest brand campaign ‘Brilliantly Boring’.

    Source: PNC Financials’ website

    PNC’s Brilliantly Boring campaign highlights its checking, savings, and digital banking tools — but with a twist.

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