10-Q, Member Exclusive

Brilliantly Boring since 1865: Why PNC Bank’s brand campaign is both clever and creative

  • PNC Bank's 'Brilliantly Boring' campaign highlights its checking, savings, and digital banking tools -- but with a twist.
  • The bank has no qualms in embracing that 'banking SHOULD be boring', as boring in today's chaotic world equates to smart, steady, dependable -- all words you want from your bank.
close

Email a Friend

Brilliantly Boring since 1865: Why PNC Bank’s brand campaign is both clever and creative

    Should banking be boring? Yes, says PNC

     

    You know what’s brilliant? Boring, says PNC Bank’s new brand campaign.

    Headquartered in Pittsburgh with over $500 billion in assets, PNC offers loans, credit cards, and business and commercial banking services.

    Mastering the marketing game

    Just as fintechs would come out on top compared to banks regarding their personalization capabilities, the same can be said about their marketing efforts. For a bank to develop contemporary marketing strategies reflects the institution’s readiness to evolve and remain competitive. While fintechs and payment companies, such as Mastercard, are promoting their sonic branding, PNC has positioned itself as a strong contender with its latest brand campaign ‘Brilliantly Boring’.

    Source: PNC Financials’ website

    PNC’s Brilliantly Boring campaign highlights its checking, savings, and digital banking tools — but with a twist.


    subscription wall for TS Pro

    0 comments on “Brilliantly Boring since 1865: Why PNC Bank’s brand campaign is both clever and creative”

    10-Q, Member Exclusive

    What practices could differentiate banks in the talent war, even if they ruffle their feathers?

    • Reports of sudden deaths among young people, including One Direction's Liam Payne, have raised alarms. A recent case in the financial sector linked to brutal work hours has particularly gained attention and unsettled the industry.
    • Banks are keen to attract top talent through job fairs and internships, yet may miss out on addressing what employees value beyond salary.
    Sara Khairi | November 04, 2024
    10-Q, Member Exclusive

    Banks are maturing in their AI journey, but is ROI still a distant goal?

    • We look at the progress banks have made on their journey toward AI maturity.
    • Traditional banks are making progress with the integration of advanced AI, but are we jumping the gun by seeking ROI from banks’ foundational AI investments at this point?
    Sara Khairi | October 28, 2024
    10-Q, Member Exclusive

    It’s that time again: Q3 earnings insights from the banking sector

    • The headline-grabber was the resurgence of trading and investment banking among Wall Street's banks in Q3 — a clear bright spot in an otherwise challenging landscape.
    • Technology and digital banking continue to be pivotal focuses for various institutions, as evidenced by discussions during Q3 earnings conference calls. As digital banking takes off, which institution will wear the crown?
    Sara Khairi | October 21, 2024
    10-Q, Member Exclusive

    How J.P. Morgan is responding to the call of underrepresented founders and consumers of color

    • How are established banks addressing the divide for underrepresented founders to create a more equitable environment for entrepreneurs today?
    • In a strategic move, JPM has announced plans to launch around 100 new branches in low-income communities. This decision stands in contrast to the broader pattern of banks pulling back their brick-and-mortar footprints.
    Sara Khairi | October 14, 2024
    10-Q, Member Exclusive

    Is Chase UK fighting off challengers, or is it the other way around?

    • with the UK's landscape for mobile and digital banking services coming into focus, major international institutions like JPMorgan Chase are capitalizing on the opportunity and entering the UK market.
    • The task now facing UK neobanks is to sustain their momentum in an evolving market where competition grows stronger and customer demands become sharper.
    Sara Khairi | October 07, 2024
    More Articles