This post was originally included as part of an ebook that I published alongside the launch of my book, Tradestream, entitled “Tradestreaming and the Future of Investing”. The content was so good I wanted everyone to have access to it.
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Welcome to a world where the traditional ways in which we gather information, develop relationships, and make important decisions have changed dramatically. Welcome to a wired world! Our influences have changed with the explosive growth of the internet and the proliferation of blogs, social networks, online ratings and reviews, and micro-blogging
services that allow us to share, connect, engage and advance our knowledge. Our networks are accessible from anywhere and everywhere, in real time, through our mobile devices and constant wired connections. Whether we realize it or not, these online information channels and networks are significantly changing the way we think and behave.
The financial services industry is no exception to the wired world revolution with the emergence of new media investment platforms, social investing sites, and even financial advisors and professionals delivering their insight and guidance through blogs, social media and social networking. At the same time, consumer access to financial information and guidance, low cost investment vehicles and platforms, increased transparency and choice, and new media tools are empowering individual investors to take control of their
wealth. We have a paradigm shift happening that will forever change the future of investing like never before.
Investors who can sift through all of the financial content and find the “quality” insights will have the best opportunity for success. The key will be discovering relevant resources and strategies that they can implement with discipline and consistency. Financial advisors and professionals who provide high quality, differentiated content in their niche markets and focus on their areas of expertise will be most successful in the race to win relationships with investors. Blogging, search, and social media will all be part of the strategy equation for attracting the right investors into a suitable model based on their goals and objectives. Ultimately, investors AND financial advisors who understand and embrace the merging of social relationships and technology can truly become partners in achieving their respective goals.
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WIRED ADVISOR was founded by Stephanie Sammons (LinkedIn). Stephanie spent a total of 15 years in the financial services industry at two of the largest global wirehouse firms and served as a Financial Advisor, Branch Manager, and Regional Sales Manager.