The investing landscape has changed tremendously over the past few years — mostly in ways that directly benefit individual investors.
- Transparency is increasing
- Fees are decreasing
- Brokers are being phased out in favor of Registered Investment Advisors
- Assets are moving from expensive, actively managed mutual funds to low cost, passively managed exchange traded funds (ETFs)
It’s this last piece that is going to serve as the focal point for this post. In fact, assets invested in U.S. ETFs just exceeded $1 trillion.
ETFs growing like weeds, investors struggle to keep up
If ETFs have evolutionized (it’s not really a revolution) our investment choices, information and commentary on how to use ETFs haven’t quite kept pace. Investors struggle to understand exactly what an ETF’s strategy is and how it’s managed.
Heck, professionals are drowning in trying to make sense of all the new ETF offerings.
A new platform, called Motif Investing, may be changing all this…