Investing in fine art, collectible autos, and musical instruments used to be just a pipe dream for your average investor.
But with the need to get uncorrelated diversification and a hot rarity market, retail investors haven’t given up. And now, Liquid Rarity Exchange has found a way to securitize rarities so that the other 99% of us can invest in them.
With technology and patented-processes, LRE can take real assets and make stocks, mutual funds, ETFs, or derivatives out of them. LRE’s COO, Susan Carpenter joins me on Tradestreaming Radio to discuss the market for collectibles, her firm’s process and technology and where rarity investing is headed.
Listen to the FULL episode
About Susan Carpenter
Susan is the COO of the Liquid Rarity Exchange.
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This post was originally included as part of an ebook that I published alongside the launch of my book, Tradestream, entitled “Tradestreaming and the Future of Investing”. The content was so good I wanted everyone to have access to it.
Social media is a shock to the way investment management marketers are accustomed to communicating. It’s conversational, transparent, improvisational, experimental—all of which challenges the status quo. Investment marketers who want their firms to continue to be relevant recognize that changes must be made in how firms interact online. For them, social media can serve as a platform to advance strategic change.
The goal of a conversation is to understand, and we see marketers working to better align the value of their firms’ content/thought leadership, how it’s packaged and where it’s delivered with what their distribution partners and investors want and increasingly expect. Slowly, they are introducing a new organizational discipline—listening—and they’re beginning to adjust and refine based on what’s heard. Some social media devices—all functionality that represents endorsements, for example—are not available to marketers for regulatory reasons. But other means can be put to use and we believe that firms’ authentic efforts will be well received. Success? It will be enjoyed by those who prevail, through trial, failure and a new rigor for measurement and analysis.
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Pat Allen, principal of the digital marketing consulting firm Rock The Boat Marketing and
founder of AdvisorTweets.com, Chicago.