Unlocking home equity: The future of residential real estate investing with Nada’s John Green

  • John Green, co-founder and CEO of Nada, delves into the transformative potential of making home equity accessible to both homeowners and investors through innovative fintech solutions.
  • Discover how Nada navigates regulatory challenges, balances supply and demand in a two-sided market, and plans to democratize home equity investment for the everyday person.

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Unlocking home equity: The future of residential real estate investing with Nada’s John Green

On today’s episode, we’re going deep on an innovative new way to tap into your home’s equity – without taking on more debt.

Our guest is John Green, co-founder and CEO of Nada, the first SEC-qualified platform allowing homeowners to access their home equity in exchange for a share of the future appreciated value. John breaks down how Nada’s unique “home equity investment agreements” provide much-needed liquidity for owners while offering investors access to the $30 trillion residential real estate market.

We learn about the multi-year journey John and his team undertook to navigate the regulatory minefields of consumer finance and securities laws. John pulls back the curtain on Nada’s business model, including their creative distribution partnerships and their plans to take these equity funds public as REITs.

You’ll hear John’s bold vision to make home equity as liquid and accessible as checking your savings account balance. From debt relief to fueling consumer spending, he shares how unlocking this massive asset class could drive huge economic empowerment.

John also gets candid about leadership lessons he’s learned as an “unreluctant extrovert” and former full-time punk rocker! It’s an insightful discussion at the intersection of fintech disruption, regulatory innovation, and an audacious founder’s journey.

The big ideas

  1. Making home equity accessible as an investment asset class. “Home equity is a real asset that should be accessible to bet on homes.”
  2. Providing liquidity to homeowners through home equity investment agreements. “Providing homeowners with this very much in need access to liquidity where there’s a precedent and amount of equity built up, yet rates are high and just the ability to access that is very much restricted.”
  3. Enabling investment in specific real estate markets through City Funds. “A City Fund is a given example. Austin City fund is one of our funds in that fund. It takes investor capital pools it, it didn’t invest in these home equity investments within the greater metro area of Austin only.”
  4. Navigating regulations as a real estate crowdfunding platform. “It took us quite a while to go through that with the SEC and FINRA mainly because we’re not high on their radar, right. So it’s very thoughtful questions back and forth, but kind of slow pace.”
  5. Building a community-centric company culture. “I like people to do something at this stage that like, do it because you believe in yourself, and you believe you can make an impact. And you really think about what we’re doing and you believe in what we’re doing.”

Listen to the full episode

Subscribe: Apple Podcasts I SoundCloud I Spotify I Google Podcasts The following excerpts were edited for clarity.   Read the transcript (for TS Pro subscribers) subscription wall for TS Pro

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